Kelloggs - Campus Activation
Execution Year 2014 Recruitment slots for Kellogg India were improved from Day2 to Day0
Kellogg Global appointed Broadvision to design an EVP and also relevant campaign to engage ‘Top Talent’ across India Business Schools.
In 2014, it was for the first time when Kellogg started recruiting for the global roles from the India premium Business Schools. However, they realized that to attract the best talents they need to have a specific Employer Value Proposition. Kellogg Global appointed Broadvision to design an EVP and also relevant campaign to engage ‘Top Talent’ across India Business Schools.
Broadvision formulated ‘Great Start to the Day, a great to Career campaign to create excitement in the campuses. An exciting social media campaign + a breakfast event + PPT cum Pringles Quiz created a massive buzz in campuses resulted into an immediate slot upgrade for Kellogg India Positioned Kellogg India as a strong competitor in their vertical FMCG and got recruitment slot from Day 2 to Day 0.