Abbott- Abbott Business Challenge(ABC)

Execution Year 2017, 2018. Abbott’s slots in campuses improved by 4 points

Broadvision created the War Room Competition that gave a platform for Mahindra Business leaders to communicate their live business challenge.

To propel the Abbott Employer Brand across B-School campuses, Broadvision Perspectives formulated a 3 phased campus activation plan, which falls in line with the Abbott EVP of "Grow with the Leader".

The ABC challenge was planned in 3 phases.
Phase1: Live to the fullest
Phase 2: Grow with the leader
Phase 3: Be the best you can be