Abbott- Abbott Business Challenge(ABC)
Execution Year 2017, 2018. Abbott’s slots in campuses improved by 4 points
Broadvision created the War Room Competition that gave a platform for Mahindra Business leaders to communicate their live business challenge.
To propel the Abbott Employer Brand across B-School campuses, Broadvision Perspectives formulated a 3 phased campus activation plan, which falls in line with the Abbott EVP of "Grow with the Leader".
The ABC challenge was planned in 3 phases.
Phase1: Live to the fullest
Phase 2: Grow with the leader
Phase 3: Be the best you can be
Project
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